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Company
Overview
Daye
and Company specializes in developing special markets for select
clients by creating and executing customized strategies in advertising,
promotion, public relations' and marketing campaigns. In a short period of
time Daye and Company was able to successfully enter the
competitive NYC market by combining two key elements, media relations and
community relations, culminating in positive results.
Daye and Company is a certified MBE that was born out of more than
twenty-five years of experience in research, planning, budgeting,
forecasting, pricing, sales, promotions, advertising, public relations,
marketing, and personnel supervision and training. With
its contacts in
Corporate America and understanding about doing business in NYC, Daye
and Company is a company you can trust with your company's initiative.
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John A. Daye, President and CEO of Daye and Company, as Advertising
and PR Director for a NYC minority owned weekly newspaper was able to
establish numerous contacts that have proven invaluable as he embarked
upon his new career. As consultant to C. Ottley Strategies, P R firm of
record for Chase Bank, Mr. Daye continued to build contacts and
reputation. As consultant to Harlem Foundation for Arts & Culture and
Veritas Therapeutic Foundation, Inc., Daye and Company's reputation
for success continued to grow. |
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Daye and Company is the
advertising agency of record for Caribbean
Life, the largest English speaking Caribbean weekly newspaper in North
America. Caribbean Life is also the largest distributed weekly newspaper
in the entire NYC Black community. Caribbean Life is the largest and
most successful newspaper in the newly formed Community News Group (CNG);
which is A News Corporation Company.
DAYE AND COMPANY'S VISION FOR THE FUTURE
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Represent
your company as boutique advertising / public relations / marketing
company by: a) identifying target markets; b)
strategically implementing a campaign aimed at strengthening your
corporate image in target markets, most cost effectively.
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Implement
new and intriguing advertising / marketing initiatives for clients in
target markets.
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Produce
major events, and publish important and pertinent annual newspaper
supplements; offering alternate opportunities for corporate
marketing in target markets.
Daye and Company possesses the integrity and capability to address your company's
needs and looks forward to the opportunity to put our talents to task by
establishing a formula for the success of your company's initiative.
Daye
and Company clients that target Caribbean/African-American consumers
in Caribbean Life.
Your
Company's Need is our "Job Well Done."
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