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Targeted Print Media Buy

What is CNG?

CNG, a division of News Corp., publishes 30 award-winning weekly newspapers in New York City reaching its diverse communities and ethnicities, especially New York’s African American population.

New York has the largest African American population of any city in the United States. About 3.5 million New Yorkers get their news from the ethnic press, according to the New York Community Media Alliance.

U.S. City African American Pop. Rank
New York City 2,150,610 1
Chicago 1,055,792 2
Detroit 776,016 3
Philadelphia 638,928 4
Houston 508,277 5
     
Source: 2000 U.S. Census    

New York State African Americans have more purchasing power than any other state.

State Spending by Rank
African Americans
(in billions)
Rank
New York 60.9 1
California 40.9 2
Texas 35.3 3
Florida 30.7 4
Georgia 30.4 5
     
New York City accounts for nearly two-thirds of
New York State’s African American population.
Source: Selig Center for Economic Growth 1998

 

CNG Targeted Print Media Buy

Newspaper

Caribbean Life

Canarsie Digest

Flatbush Life

Fort Green Courier

Jamaica Times

Laurelton Times

Queens Village Times

Richmond Hill Times
Bronx Times

Circulation Zip Codes

Brooklyn: 11203, 11205, 11206, 11207, 11208, 11210, 11212, 11213, 11216, 11217, 11218, 11220, 11225, 11226, 11230, 11232, 11233, 11234, 11236, 11238, 11239

Queens: 11411, 11412, 11413, 11415, 11417, 11418, 11419, 11420, 11421, 11422, 11423, 11427, 11428, 11429, 11432, 11433, 11434, 11435, 11436

Bronx: 10451, 10452, 10453, 10454, 10455, 10456, 10457, 10458, 10459, 10460, 10461, 10462, 10463, 10466, 10467, 10468, 10469, 10470, 10472, 10473, 10474, 10475, 10550, 10552, 10553, 10704

Manhattan: 10025, 10026, 10027, 10029, 10030, 10031, 10032, 10033, 10034, 10035, 10037, 10039, 10040

CNG’s TARGETED PRINT MEDIA BUY reaches zip codes with
85% of New York City’s African American adult population.
(1,256,338 African American adults)

Source: 2007 Scarborough Release 1

 

CNG TARGETED PRINT MEDIA BUY
Total Circulation: 162,724

 

CNG TARGETED PRINT MEDIA BUY has more circulation
than any other African American publication in New York.

Publication *Circulation
CNG Targeted Print Media Buy 162,724
Essence 96,589
Ebony 95,827
Jet 52,254
Black Enterprise 42,772
Amsterdam News 36,000

*Magazine circulations are for New York State. CNG and Amsterdam News are New York City.

Source: ABC Audit 12/02/06, Publishers Statement

CNG TARGETED PRINT MEDIA BUY demographics.

CNG Targeted Print
Media Buyy
NYC African
American Adults
  % Comp % Comp
Adults 18-54 64.0% 69.4%
Adults 35-54 37.0% 38.8%
Male 40.7% 41.2%
Female 59.3% 58.8%
HHI $50K+ 47.7% 38.8%5
     
Source: Media Audit 2007, 2007 Scarborough Subscriber Study CNG, 2007 Scarborough Release 1

Daye and Company clients that target Caribbean/African-American consumers in CNG.
 

 
   
CNG targeted special sections.
 


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