Community Newspaper Group Targeted Print Media Buy

Targeted Print Media Buy

What is CNG?

CNG, a division of News Corp., publishes 30 award-winning weekly newspapers in New York City reaching its diverse communities and ethnicities, especially New York’s African American population.

New York has the largest African American population of any city in the United States. About 3.5 million New Yorkers get their news from the ethnic press, according to the New York Community Media Alliance.

U.S. City	African American Pop.	Rank
New York City	2,150,610	1
Chicago	1,055,792	2
Detroit	776,016	3
Philadelphia	638,928	4
Houston	508,277	5

Source: 2000 U.S. Census

New York State African Americans have more purchasing power than any other state.

State

Spending by Rank
African Americans
(in billions)

Rank

New York

60.9

California

40.9

Texas

35.3

Florida

30.7

Georgia

30.4

New York City accounts for nearly two-thirds of
New York State’s African American population.

Source: Selig Center for Economic Growth 1998

CNG Targeted Print Media Buy

Newspaper

Caribbean Life

Canarsie Digest

Flatbush Life

Fort Green Courier

Jamaica Times

Laurelton Times

Queens Village Times

Richmond Hill Times
Bronx Times

Circulation Zip Codes

Brooklyn: 11203, 11205, 11206, 11207, 11208, 11210, 11212, 11213, 11216, 11217, 11218, 11220, 11225, 11226, 11230, 11232, 11233, 11234, 11236, 11238, 11239

Queens: 11411, 11412, 11413, 11415, 11417, 11418, 11419, 11420, 11421, 11422, 11423, 11427, 11428, 11429, 11432, 11433, 11434, 11435, 11436

Bronx: 10451, 10452, 10453, 10454, 10455, 10456, 10457, 10458, 10459, 10460, 10461, 10462, 10463, 10466, 10467, 10468, 10469, 10470, 10472, 10473, 10474, 10475, 10550, 10552, 10553, 10704

Manhattan: 10025, 10026, 10027, 10029, 10030, 10031, 10032, 10033, 10034, 10035, 10037, 10039, 10040

CNG’s TARGETED PRINT MEDIA BUY reaches zip codes with
85% of New York City’s African American adult population.
(1,256,338 African American adults)

Source: 2007 Scarborough Release 1

CNG TARGETED PRINT MEDIA BUY
Total Circulation: 162,724

CNG TARGETED PRINT MEDIA BUY has more circulation
than any other African American publication in New York.

Publication	*Circulation
CNG Targeted Print Media Buy	162,724
Essence	96,589
Ebony	95,827
Jet	52,254
Black Enterprise	42,772
Amsterdam News	36,000

*Magazine circulations are for New York State. CNG and Amsterdam News are New York City.

Source: ABC Audit 12/02/06, Publishers Statement

CNG TARGETED PRINT MEDIA BUY demographics.

	CNG Targeted Print Media Buyy	NYC African American Adults
	% Comp	% Comp
Adults 18-54	64.0%	69.4%
Adults 35-54	37.0%	38.8%
Male	40.7%	41.2%
Female	59.3%	58.8%
HHI $50K+	47.7%	38.8%5

Source: Media Audit 2007, 2007 Scarborough Subscriber Study CNG, 2007 Scarborough Release 1

Daye and Company clients that target Caribbean/African-American consumers in CNG.

CNG targeted special sections.

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