 TEMPO
benefits from the massive circulation of the New York Post a
WHOPPING 702,488.
Total Daily Readership is 2,223,102 of which
16% are Hispanics.
The New
York Post has shown significant
growth in Hispanic readership over the last seven years.
| Hispanic
Readers |
+/- |
%
increase |
| New
York Post |
+74,672 |
+33% |
| New
York DMA |
+332,850 |
+11% |
Today
the Post reaches
299,717 Hispanic readers
Source:
2002 – 2008 (I) NY Scarborough Report (Mar 07 – Feb 08)
Reader
Profile
The New
York Post reaches a quality, upscale Latino audience that exceeds
the market average in the most prestigious categories of employment,
income and education. The Post’s Hispanic readership is consistently
strongest compared to the total market in more elite income
and employment levels.
| |
%
comp |
|
| Index |
|
|
| Total
Adults |
|
|
| Men |
62.3
|
131 |
| Women |
37.7 |
72
|
| |
|
|
Basic Demographics |
|
|
| Ages
18-24 |
14.2 |
86 |
| Ages
25-34 |
22.3 |
79 |
| Ages
35-44 |
27.5 |
113 |
| Ages
45-54 |
19.9 |
136 |
| Ages
55-64 |
11.0 |
122 |
| Ages
65+ |
5.2 |
69 |
| Ages
25-54 |
69.7 |
104 |
| |
|
|
| Education |
|
|
| Any
college (I+ yrs) |
31.0 |
134 |
| College
Grad |
9.0 |
112 |
| |
|
|
| Marital
Status |
|
|
| Married |
44.0 |
95 |
| Single
(never married) |
37.9 |
99 |
|
| |
%
comp |
Index |
| Employment
|
|
|
| Employed |
79.3 |
113 |
| Employed
Full-Time |
66.7 |
130
|
| Total
White Collar |
37.9 |
117 |
| |
|
|
Household Income |
|
|
| $50,000+ |
56.8 |
133 |
| $75,000+ |
40.5 |
136 |
| $100,000+ |
20.3 |
121 |
| |
|
|
| Individual
Income |
|
|
| $35,000+ |
46.5 |
141 |
| $50,000+ |
31.5 |
199 |
| $75,000+ |
17.0 |
230 |
| $100,000+ |
5.1 |
183 |
| |
|
|
| Median
HHI |
|
|
| Post
readers |
$77,734 |
| |
|
|
| Total
NY DMA |
$71,436 |
|
Source:
2008 NY Scarborough Report (I); Base: Hispanic Adult Readers;
Market Index = 100
2008 EDITORIAL CALENDAR
January
9
February
6
March
6
April
2
April
30
June
5
July
2
August
6
September
11
October
1
October
15
November
5
December
3 |
The
Predictions issue
Sexy
Issue
TEMPO
The Magazine
Sports Extravaganza
The
Music Issue
The
5 de Mayo Issue
TEMPO
The Magazine
Puerto Rican Day Parade
Red
Hot Summer Issue
Latino
Cuisine
TEMPO
The Magazine
Hispanic Heritage Month
TEMPO’s
5th Anniversary
TEMPO’s
13th Issue
The Best of Latin New York
Latin
Grammys Sneak Peek
Celebrate
a Latin Holiday! |
NOTE:
Themes and dates are subject to change based on unexpected
newsworthy stories that may arise. |
|
2008
Publication Calendar
Jan
2008
Issue:
Jan 9
Res: Dec 26
Mat: Dec 31
|
Feb
2008
Issue:
Feb 6
Res: Jan 30
Mat: Feb 4
|
March
2008
Issue:
Mar 6
Res: Feb 14
Mat: Feb 21 |
April
2008
Issue:
April 2
Res: Mar 26
Mat: Mar 31 |
May
2008
Issue:
April 30
Res: April 23
Mat: April 28 |
June
2008
Issue:
June 5
Res: May 15
Mat: May 22
|
July
2008
Issue:
July 2
Res: June 25
Mat: June 30
|
Aug
2008
Issue:
Aug 6
Res: July 30
Mat: Aug 4
|
Sept
2008
Issue:
Sept 11
Res: Aug 21
Mat: Aug 28
|
Oct
2008
Issue:Oct1/15
Res: Sept 24/Oct 8
Mat: Sept 29/Oct 6
|
Nov
2008
Issue:
Nov 5
Res: Oct 29
Mat: Nov 3
|
Dec
2008
Issue:
Dec 3
Res: Nov 26
Mat: Dec 1
|
2008
ONLINE OPPORTUNITIES
We are looking
to partner with other Latino driven sites and link TEMPO stories
into other NYPost.com sections to build traffic to TEMPO Page
Online.
- TEMPO
Blog Sponsorship
(20,000 page views in 3 months)
- Banners
on nypost.com daily e-newsletter that is distributed to over
100,000 subscribers (added value based on schedule)
Tempo
Advertisers
Ratecard
Modular
Sizes
| DAILY |
Full
Page |
3/4
Page |
2/3
Page |
1/2
& Jr. |
1/3
Page |
1/4
Page |
| Frequency |
|
|
|
|
|
|
| 1x |
$26,458.74 |
$19,844.06 |
$17,639.16 |
$13,229.37 |
$8,819.58 |
$6,614.69 |
| 3x |
19,660.08 |
14,745.06 |
13,106.72 |
9,830.04 |
6,553.36 |
4,915.02 |
| 6x |
17,693.94 |
13,270.46 |
11,795.96 |
8,846.97 |
5,897.95 |
4,423.49 |
| 12x |
15,906.00 |
11,929.50 |
10,604.00 |
7,953.00 |
5,302.00 |
3,976.50 |
Ad
Dimensions
| Mod.
Unit |
Inches |
Columns |
Mechanical
Width x Depth Inches |
| Full
Page |
66 |
6 |
9 3/4
x 11" |
| 3/4
Page |
49.5 |
6 |
9 3/4
x 8 1/4" |
| 2/3
Page |
44 |
4 |
6 1/2
x 11" |
| 1/2
H Page |
33 |
6 |
9 3/4
x 5 3/8" |
| 1/2
V Page |
33 |
3 |
4 13/16
x 11" |
| 1/2
Jr. Page |
33 |
4 |
6 1/2
x 8 1/4" |
| 1/3
Page |
22 |
2 |
3 /8
x 11" |
| 1/4
Page |
16.5 |
3 |
4 13/16
x 5 3/8" |
Color
Rates - In addition to cost of ad
|
4
Color |
Spot |
| Full
Page |
30% |
20% |
| 1/2
< Full Page |
30% |
20% |
| 1/4
< 1/2 |
30% |
20% |
Color is
subject to availability. 1/4 page minimum ad size.
|
